White Paper: Retail Without Boundaries

thoughtful integration of technology to create relevant and impactful retail programs. 

Axis Display Group and the Shop! Association - the global non-profit trade association dedicated to enhancing retail environments and experiences - partnered together to explore the symbiotic relationship between retail and technology.

This paper focuses on the indispensable role the consumer plays in helping retailers and brands determine which types of technology to include in their retail programs, and how to ensure messaging presented is relevant, impactful, and memorable - no matter the platform or place the actual transaction occurs.