Client: DEFINITIVE TECHNOLOGY + BEST BUY
Project: MAGNOLIA PRODUCT DISPLAY
From the client
“Sound United is notorious for asking the near impossible from our vendors. The team at AXIS never misses. Every detail of our retail is handled. They push us. And in the end, we are a stronger brand because of it. I love my team at AXIS. They’re like family.”
-Debra Duquain, Channel Marketing Manager – Sound United
►Project description
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Definitive Technology, a division of Sound United, partnered with AXIS to design and produce an interactive end cap display that demonstrated the sound quality of their speakers, incorporated a video element, and provided a solution to seamlessly stock product. This display was utilized in the unique store-within-a-store Magnolia Home Theater display located in select premier Best Buy locations.
Definitive Technology designs products to be sharp and precise, purposeful and rational, innovative and functional. AXIS was asked to draw on these elements while creating a display showcasing their Sound Cylinder, Incline, and Cube speakers, as well as the Solo Cinema Speaker, which also included a soundbar and subwoofer set.
The end result was an interactive display that not only engaged the customer, but highlighted Definitive Technology’s ability to deliver a finished product worthy of even the most sophisticated audiophile.
►Design objectives
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Out-of-the box ready, with easy installation
Cable clutter free, without using Bluetooth connectivity
Interactive, plug & play customer experience
Embody the look and feel of an acoustic panel
Fit within current Magnolia department
Uphold Def Tech brand
Very quick turnaround
►Materials & Components
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Vacuum-formed styrene
Sheet metal and tubing
Melamine shelving
Wood
Push button activation with digitally mastered content, exemplifying product characteristics
Digital messaging displayed on a 32” screen
Looping video content
Media players useful for swapping content as products are updated
