Client: Microsoft
Project: SURFACE PRO ALCANTARA DISPLAY
►Project description
-
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Over the past 40 years, Microsoft’s innovative product technologies have helped form the backbone of the tech-savvy society we live in today.
Through each product development and service offered, Microsoft maintains a level of luxury, class, and sophistication.
In 2013, Microsoft launched their Surface Pro, a line that is still in production today. Numerous accessories and services were developed to enhance the usability and experience of Surface Pro products. AXIS teamed up with Microsoft to design and produce a multi-faceted retail solution for the display and advertisement of their Signature Type Covers for the Surface Pro 4. These type covers utilize a unique material sourced from Italy known as Alcantara. Alcantara is an easy to care for, extremely durable and resistant, yet soft and sophisticated, material perfect for protecting devices from daily wear and tear while encouraging the expression of personal style.
►The
ask
-
Put together a scope of work covering design, creative, and prototypes for the following Alcantara retail items:
Tabletop displays and accompanying product signage
Large placemats for display
►Design objectives
-
Solution must be compatible with existing store environment
Alcantara material must be incorporated into all displays/fixtures; focus on showcasing Alcantara features and benefits
Tabletop displays should be able to house brochures and product information
Proposed allocation quantity = 30
►the
Solution
-
Axis designed and produced a collection of custom placemats, tabletop displays, and backlit signage/stands for all 110 US and Australian corporate stores, as well as Microsoft’s Flagship Store. Each element included graphic components, product display, and utilized the Alcantara material in the design.
►Material & components
-
Acrylic; clear acrylic
Wilsonart Avonite
Metal
Vac-formed Alcantara
Neoprene rubber mat w/ adhesive
LED lighting
Graphics - magnetic and interchangeable